Terms of use
Choose Forward, with Morris Misel: these terms were last updated on 5 October 2026.
These are the terms for using Choose Forward at members.morrismisel.com, including Try Mo, the members' room, gift places and anything you buy there. We've kept them as plain as we can. By joining, redeeming a gift code or using the room, you agree to them. The privacy policy sits alongside them and explains what we keep and why.
Guidance, not advice
- Mo and the digital team are AI. Mo is Morris's digital double, built from thirty years of his work. Reese, Nat, Bill, Flo, George and Dave on the team are AI too, and none of them is Morris.
- What they give you is general guidance generated by AI, not professional advice. It isn't financial advice, including financial product advice: Dave covers "the money side" as a way of thinking it through, not as a licensed adviser. It isn't legal, tax, accounting, medical, health or HR advice either.
- It can be wrong. AI can misread a question, miss something or state something that isn't so. Check anything important with someone qualified before you rely on it.
- The decisions are yours. Mo and the team think things through with you; they don't decide for you, and nothing they say takes the place of your own judgement.
- Morris is the human behind it. He doesn't watch or review chats as they happen. He reads what you send him (your email to him, a flagged answer, a support note) and replies himself.
Who runs it
Choose Forward is operated by Success through Focus Pty Ltd ATF The Miselowski Family Trust (ABN 77 308 291 290), "we" and "us" in these terms. Morris Misel is the person behind it, and you can reach us any time at sylvia@morrisfuturist.com, where Sylvia looks after members.
Who can join
You need to be 18 or over. Membership is for you personally, one person to a room, so please keep your sign-in to yourself and don't share it with anyone else.
What you get
- Chats with Mo, any time, with Morris's archive behind him.
- Look-ups and up to three in-depth research reports a month from Reese, up to the fair-use amounts below.
- A direct line to Morris by email: he comes back to you personally, usually within two working days.
- Ripple updates: a regular note on what's arriving and what it's setting off.
- A monthly online get-together with Morris and the other members, on Teams.
- Your room: what Mo remembers, your saved decisions, sheets and pages.
- Take it with you: download any chat, keep each decision on its own page, share that page by link when you choose, and put your next steps in your calendar. Every decision page also comes with a short brief and a ready prompt for each step, to use in your own AI.
- Bring your documents: share a report, a plan or a proposal with Mo, up to 40 pages at a time, and he works through it with you page by page. Mo reads about three full documents a month for you, included. How your documents are handled is in the privacy policy.
- A focus group, a board, and before, the middle and after: Mo and the team test your idea on a pretend panel of your customers, look at it the way a good board would, and build out what happens before your customer arrives, what you do now and what happens after they leave, scoring each possibility out of 5 on the Immediate Futures scale. One of them a month is included across the three, and Mo can talk any of it through with you as often as you like.
- Sheets made for your business, with your name on them, my guide, Before the Year Turns, and the How to Innovate series.
We'll keep improving the room, which means some features will change. If we take away something central to what you joined for, we'll tell you first, and you can leave and keep what you've already paid for until the end of that period.
Fair use and resting
AI costs real money each time it's used, so there are sensible limits. Each month a member has about 150 look-ups with Reese and 3 in-depth research reports, and a fair-use amount of AI use (about A$8 of AI cost). As you get near it, Mo tells you. At that point Reese rests until the 1st, and you can keep talking with Mo in a shorter form. Well past it, Mo pauses chats for you until the 1st.
There's also a limit for the whole room each month. If the room ever reaches it, Mo says plainly that he's resting until the 1st of next month. Your saved things stay put, and you can still send your question to Morris. There are short hourly limits too, so a runaway script can't run up the bill. None of these limits is a penalty; they keep the room open for everyone.
Price, payment and renewal
Prices are in Australian dollars and include GST. Payment is taken by Stripe when you join and then each month or year, depending on what you chose, until you cancel. A founding member's price doesn't rise for as long as they stay a member without a break.
Cancelling
You can cancel any time from "Manage my membership" on your dashboard. You keep the room until the end of the period you've paid for. After that your room is kept for 30 days, in case you change your mind, and then it's deleted.
The 14-day refund
If it isn't for you, press "Not for me" on your dashboard within 14 days of joining. We refund your first payment in full and end your membership. This is once per person. If anything about your refund isn't straightforward, it goes to Sylvia, and a person sorts it out with you. A refund of a session with Morris or of extra deep dives doesn't end your membership. None of this limits your rights under the Australian Consumer Law (see below).
Gift codes
A gift code gives you free access to the room, with no card, for the time the gift page shows (for the Edge and Friends beta, until the date on that page). A code can be used once per person and only while it has places left. Gift codes have no cash value and can't be sold or swapped. To stop codes being guessed, we limit how many tries can be made from one connection or browser, and pause it for an hour after a few wrong ones. When a gift ends, you can join as a member; if you don't, your room is deleted 30 days after the gift ends. We may withdraw a code that's being misused.
Using the room fairly
To keep the room safe and open for everyone, please don't do any of these things:
- try to get into anyone else's room, or into parts of the system you're not meant to reach;
- use scripts or bots, or try to get around the limits;
- use Mo to produce anything unlawful, harmful or deceptive;
- copy Morris's archive, library or sheets in bulk, or republish them as your own.
If you do, we may pause or end your access. If we end it for misuse, we'll tell you why.
Ask the Community: how anonymity works
When you post or reply on Ask the Community, or suggest a topic for the monthly get-together, other members don't see your name unless you tick "Show my first name". Morris reads everything before it appears, and may decline anything that doesn't suit the room.
Your post is anonymous to other members, but it isn't anonymous to us. We keep a record of who wrote what, and we may have to produce those records if a court or other lawful authority orders it.
What's yours and what's Morris's
What you write and save is yours. You let us store and use it to run your room, and for nothing else. Morris's archive, the library, the sheets, the design of the room and the words Mo draws on remain Morris's. You're welcome to use the sheets and pages made for you in your own work.
Our responsibility to you
Our services come with guarantees that can't be excluded under the Australian Consumer Law. Nothing in these terms excludes, restricts or changes any right or remedy you have under the Australian Consumer Law, or under any other law that can't be excluded.
Within those rights, this is how responsibility works between us:
- Choose Forward gives general guidance generated by AI. We do our best to make it useful, but we don't promise that any answer is complete, accurate or right for your situation, and you agree to check anything important before you act on it.
- Where the services are not of a kind ordinarily acquired for personal, domestic or household use, and the law allows it, our liability for a failure to meet a consumer guarantee is limited to supplying the services again or paying the cost of having them supplied again.
- To the extent the law allows, we aren't liable for indirect or consequential loss (such as lost profits, lost opportunities or lost data), or for loss that comes from a decision you make or an action you take, and our total liability to you for anything to do with Choose Forward is limited to what you paid us in the 12 months before the claim.
- None of these limits applies to loss caused by our own fraud, or where the law says it can't be limited.
The room may now and then be unavailable, for example for maintenance or when a provider we rely on has an outage. We'll keep that to a minimum and tell you when we can.
Changes to these terms
If we change these terms in a way that matters, we'll tell members by email or in the room at least 14 days before the change takes effect. If you don't want to carry on under the new terms, you can cancel before then.
If something goes wrong
Tell us first, at sylvia@morrisfuturist.com or through "Tell us if something's not working" in the room. We'll do our best to put it right quickly. These terms are governed by the law of Victoria, Australia.